10 Things to Consider While Choosing Ecommerce Development Company
Ecommerce products are the new trend of the day, with a current and unbelievable of 26.5 million (and counting) ecommerce stores across the internet.
With the digital world evolving rapidly, you may be planning to transfer your product onto the web, whilst also creating an online identity for your business. If this sounds like what you want or are trying to do, then you most likely will also need the help of an ecommerce website development company.
Within this sea of ecommerce stores, the only way to success is by having a unique and extravagant store, which will require to work with an exceptional ecommerce development company. To save you from trial and error and all the frustration which comes along with the journey, Enhance Marketing has picked out the top 10 things which you should consider while choosing your ecommerce development partners.
By following these 10 tips you can ensure that you’re getting the maximum return on your money, whilst also choosing a team which will support and sustain your business now as well as the near and far future.
We encourage you to put each company you come across to the test using our top 10 criteria, which will most definitely succeed in finding the perfect ecommerce website development company for you.
What Is Ecommerce Website Development?
First of all, before we dive in to the top 10 considerations which you should be makings, let’s first answer the basic question: what is an ecommerce website? And how do we develop them?
Basically, the main goal of an ecommerce website is to transfer your products onto an online shop where visitors and customers can purchase your product on the spot.
An ecommerce website should be simple, convenient, attractive, and most importantly very easy to use. In order to maximize the chances of receiving new clients, you need to make sure using your ecommerce website is just like a piece of cake for your visitors. Any complications can very easily cost you many valuable customers.
10 Things to Consider While Choosing Ecommerce Development Company
Experience
The first and most important aspect which creates any good ecommerce development company is their level of hand-on experience in the field. Many digital marketing agencies claim ecommerce website development as a part of their services, however in reality they’re not ecommerce development experts at all; especially when it comes down to the real job.
Search for a company who has specifically had experience in the ecommerce field is what makes the real difference. A great example of this is the ecommerce development team at Enhance Marketing, who’ve not just specialized in digital marketing but have also spent countless hours studying, developing, and applying their knowledge of the ecommerce world – designing efficient and innovative strategies for you.
Credibility – Testimonials
The next important factor which you should consider when choosing your ecommerce developer agency is their credibility – both in the digital space and more specifically within the area of ecommerce marketing and ecommerce website development. An agency who specializes in digital marketing will most likely also have the skills necessary for ecommerce businesses, however in some cases finding an ecommerce specialized agency will benefit you greatly especially as they have a noticeable amount of credibility within this one specific space.
So how do you actually asses the credibility of a digital marketing agency? Good question. The first answer is a little more generic and based on your feeling, however most times after your first meeting or first time viewing their work your instincts will naturally pick up on your level of confidence with your chosen team. It would be great if we could make all our decisions based simply on gut feelings, however unfortunately a lot of the time our gut feeling may be wrong or inaccurate.
A more accurate and realistic approach is to look for hard proof, such as reviews, testimonials, and feedback. To take things an extra step you could even contact a current client of the agency and ask for their honest opinion and advice on how things are going. Be careful to always ask agencies for permission before reaching out to their clients!
Ecommerce Website Development Services
So far, we’ve only looked at general qualities of any good digital marketing agency, however let’s focus a little bit more on what you should look for in an ecommerce website development company. Sure, many agencies will offer to develop your ecommerce website and maybe even set up your products, however is this enough to cover all the aspects of an effective online shop? Not quite.
Our approach is focused on covering all the different aspects – or as we call it the “360 approach” – in order to create the most effective strategy and return on investment for your ecommerce store. What does this mean when it comes down to play? By considering all the aspects of marketing, some of which are usability and providing a good user experience, we turn your ecommerce store into the single best investment you’ve made in your business.
For an ecommerce store improving the user’s experience on your website is the single most important priority. This involves both design and technical elements, which we discuss more in our Ecommerce page.
Search Engine Optimization
SEO or search engine optimization is amongst the most important elements of any good digital marketing strategy, ecommerce websites included. We encourage to read more about why your ecommerce website needs SEO on a recent article dedicated solely to this topic.
If you’re not very familiar with SEO, the best way to perceive it is as the most organic, proven and long term effective method of digital marketing – which can be very good and very bad in some cases.
In the case of ecommerce websites, make sure that the agency you’re going to work with is offering the option of search engine optimization, since it can help your website and its rankings greatly – ultimately increasing your rate of success.
Quality Of Work
Whilst looking at experience and testimonials is a good way to get an idea of the general standards of your potential agency, it’s still not enough to be 100% sure. We suggest that for maximum confidence with your decision you take a firsthand look at their previous works before getting started. Once again you may be able to contact some of their clients and ask to see what the agency’s done for them. You can also directly ask your agency to have a look at some sample/current projects and works.
Pricing
Obviously, in an imperfect world you may find an agency with all the perfect characteristics, however with one small problem – which ends up being not so small. Rightfully so, many agencies charge time and works worth, which can be expensive for businesses at times, especially if you’re currently on a tight budget.
The sad truth is that many agencies charge you the cap price for the services promised, however never end up actually delivering them, and simply divert them by making lots of excuses full of technical words to confuse you. This is NOT what you need and want.
Look for an agency who has transparent prices which are reasonable with consideration of their standard of work, amongst the other qualities discussed today.
Hidden Fees
Continuing on from prices, another place where you might have some misunderstandings is when it comes to hidden fees. What do we mean by hidden fees you may ask. Well obviously,, no one is hiding these fees, not directly at least.
The smart agencies almost trick you with putting a good price in front of your face, only to flood you with lots of hidden fees as soon as you start up.
Sometimes you may not receive full services or actions without first paying a certain fee, or perhaps you’ll be accountable for paying platform subscriptions and licences. Have a chat with your potential agency and clearly ask about ALL the costs which are going to be involved, directly pointing out that you don’t want to be surprised by any hidden fees later on.
Level Of Customer Service
An ecommerce website development team’s main job is to sell your product online, and set it up for maximum success, which will definitely need some of your opinion and assistance at times. This is where having an agency with excellent customer service will benefit you.
Customer service doesn’t just mean sending out reports every week (most of which are all technical and make no sense!) Truly good customer service means having a relationship between the agency and the client.
This is where you should feel free to express your opinion, especially since it’s your business at the end of the day! Look for an agency who frequently follows up and involves you in every step of the way.
Ecommerce Website Development Made Easy For You
You know some of the best qualities to look for in an ideal ecommerce website development team, which is why we now present Enhance Marketing to you.
Our team specializes in all of the traits which we’ve talked about, as well as other ones which only bring us and our partners success.
Get your free proposal now on behalf of the Enhance Marketing team in order get an idea of how we can help you transform your ecommerce store or build one from scratch to break the internet like never before!
