The Impact of ChatGPT on SEO & Performance Marketing
Unless you’ve been living under a rock, you’ve most definitely heard ChatGPT or even tried it out for yourself. The evolution of artificial intelligence (AI) is amongst the greatest achievements of humanity, with ChatGPT being one of the popular faces of AI which we’re familiar with.
With every new idea comes endless opportunities to increase efficiency, improve systems, and make more money. In the case of ChatGPT and AI in general, every single industry has adapted in order to maximizing their efficiency and profits with the help of AI.
The accessibility, knowledge, and speed of ChatGPT makes it the perfect assistant for any business owner who is looking to grow their business efficiently, probably including yourself.
All the benefits of ChatGPT and AI aside, today we’re specifically going to be discussing how ChatGPT impacts SEO, as well as how it impacts performance marketing and how you can use it to your best advantage when it comes to the digital marketing game. Lucky for you, the digital marketing space is something which ChatGPT has a seriously large amount of capabilities and knowledge in, some of which we’re going to discuss in detail further down!
At our team we combine ChatGPT, other AI tools, and years of our own knowledge to provide you with the top search engine optimisation services in Australia, so why shouldn’t you? Read along to see how you can make the most of this opportunity while it’s a topic of global focus.
Impact of ChatGPT on SEO
It’s needless to say that ChatGPT is going to be a gamechanger in SEO just like it has been in every other field of digital marketing. Up until now search engines like Google and Bing have been the foundation to SEO optimization and marketing, which have of course contributed greatly. But the point of difference is that ChatGPT doesn’t just give you answers, it helps you actually create good content which is identical to a piece written by a top notch SEO agency in Australia!
ChatGPT is also the perfect tool to increase your speed, efficiency, accuracy, and let you focus on the priority tasks instead of doing repetitive and thoughtless ones.
Much More Efficient
Having any sort of assistant is useful when it comes to improving your SEO, however with the help of a smart AI assistant like ChatGPT you will have the power to immensely increase your efficiency and get things done hundreds of times faster than before.
While you assign small tasks such as data entry and customer support issues to ChatGPT, you have the opportunity to focus on the tasks which matter most. You can even use ChatGPT to help out with your content creation – however we do recommend keeping your content at least 30% human written, in order to prevent generalized and repetitive information.
No More Repetitive And Boring Tasks
As we mentioned, ChatGPT loves to take care of the repetitive day to day tasks which are currently taking up all your time. This is quiet evolutionarily as it frees up your time, and as we know: time = money.
You can easily automate many SEO tasks like keyword research, content creation, title and meta tag generation, and many other small tasks with ChatGPT. By doing so, not only do you save a great deal of time, but you also now have the chance to shift your focus on doing tasks which “move the needle” – or in other words tasks that actually make difference (the prime example is just selling your product or service as a major priority task).
To ensure that we provide the best search engine optimisation services in Australia and the world, our team provides and reinforces specific instructions to ChatGPT which help it provide much more accurate and relevant results.
Increased Accuracy (Impact On EAT?)
ChatGPT plays a pivotal role in enhancing SEO accuracy by offering precise content suggestions, keyword optimization tips, and comprehensive insights. By generating relevant, high-quality content, it assists in aligning website material with search engine requirements, ultimately boosting rankings.
Regarding EAT (Expertise, Authoritativeness, Trustworthiness), ChatGPT aids in crafting credible and authoritative content, crucial factors in Google’s ranking algorithm. This impacts EAT positively by ensuring accurate, trustworthy information, thereby elevating a website’s credibility and user trust.
To delve deeper into the significance of EAT in SEO, our blog explores its importance and implementation strategies: Learn more about EAT here.
Help With Your Understanding Of The Topic
With unlimited knowledge, you can use ChatGPT to get a thorough understanding of a certain area or a topic in your industry, helping you write the most suitable and high quality content.
The great part is that the information can be presented in your preferred way, customized with the language and complication which you understand best.
Get the help of our SEO agency in Australia to see how you can benefit to the maximum from ChatGPT and the development of artificial intelligence.
Impact Of ChatGPT On Other Digital Marketing Strategies
Apart from SEO, you can be sure that ChatGPT is and will have an astonishing effect on every other area of digital marketing including PPC, social media marketing, content creation, and everything in between.
Although by now you most likely have an overall idea of how to work with ChatGPT and use it for different purposes, this section is aimed at diving a little deeper into specific ways which ChatGPT can help with PPC, social media marketing, and content creation.
ChatGPT and PPC
PPC or pay-per-click advertising is one of the best ways to quickly acquire a number of customers to your business, with an ongoing investment of course. If you’re paying for each click on your ad, it’s essential to make sure everything is 100% optimized, making the most out of the money you’ve spent. This is where ChatGPT can help you to achieve maximum optimization in every factor of your PPC campaigns.
Keyword Research
Use ChatGPT to find a list of the best keywords to target for each campaign. Make sure you specify the details and goal of your campaign, ensuring that ChatGPT can customize the best keyword list for your ads.
Ad Copy
This is where ChatGPT can save you a great deal of time. This tool will create short, concise, and compelling ad copies customized to different campaigns. To get the best results, you may have to go back and forth and request edits on part of the copy.
Ad Creative
Let’s make it clear, ChatGPT won’t create your ad creative on the spot – not perfectly at least. What it will do is give you amazing ideas which you can work on to build a compelling and unique ad creative.
ChatGPT And Social Media Marketing
In today’s digital world social media marketing is the single most effective way which you can reach your audience through. Whilst having a social media strategy can benefit your business greatly, the big struggle is the severe amount of time which creating an effective strategy and creating posts takes up. This is where you can use ChatGPT to make your strategy much more effective.
Strategy Creation
Before you begin creating posts, you need a clear strategy. To make this process quick, give a brief description of your business and goals of social media marketing to ChatGPT, and ask for a detailed and effective content calendar and strategy.
Caption Creation
Once you’ve got your posts and strategy figured, time comes for the painful task of creating captions and adding hashtags and all the necessary requirements. To make the process much quicker, you can ask ChatGPT to provide captions and relevant hashtags along with the content calendar.
Make sure to have a look through the captions and make necessary changes. ChatGPT will create great captions in general, however in some cases you may need to make some edits in order to be more specific and precise.
Customer Support
Replying to customers takes a considerable amount of time, however with the help of ChatGPT you can construct detailed and professional replies, helping your customers in an orderly manner without taking much of your time.
Just provide the main points of your response to ChatGPT and watch it do the magic.
ChatGPT And Content Creation
Content creation is an overall and ongoing part of many different digital marketing strategies, so we can’t aim at any one specific strategy when talking about this topic.
However, in general, as we’ve already mentioned ChatGPT is a great assistant when it comes to the following:
- Content calendar (sequence and flow)
- Generating ideas
- Creating drafts for you to edit and build on
Conclusion
To conclude everything we’ve mentioned today, the most important thing to take note of is to use ChatGPT as an assistant, not as your final solution. ChatGPT is yet not intelligent enough to create the perfect end result specified to your needs, however it can really help you boost your efficiency when it comes to SEO and other digital marketing strategies.
Work With The Most Up To Date SEO Agency In Australia
At Enhance marketing we are dedicated to providing the best customized search engine optimisation services in Australia, which is why we leverage artificial intelligence through the latest methods.
We focus on using AI to optimise efficiency, enhance results, and help your business in the best way possible. Contact us now to see how we can do this for your business.
