Driving Growth in the Finance Sector: Leveraging Digital Marketing
The finance sector is amongst the industries which have been impacted the most by the evolution of the digital world. As traditional finance is transforming and adapting to the digital world, it’s crucial for businesses in this industry to become the digital marketing expert and leverage the opportunity to generate more leads than ever.
In this article we’re going to teach you the method we use at Enhance Marketing to do what we call “Effective Marketing”. Our strategy is solely focused on optimizing the marketing process and cutting down to the core methods which drive the maximum growth.
Today we’ll explore some of the top marketing methods for finance businesses including search engine optimization, pay-per-click advertising, content marketing and social media marketing.
This article is brought to you by Enhance Marketing, your number one digital marketing agency and digital marketing consultant in Australia. Enhance marketing offers a range of digital marketing services, as well as small business solutions fully customized to your business and the industry which you’re in. Contact us now to find out more.
Benefits Of Digital Marketing For Finance Businesses
Before we look at how you can leverage digital marketing for your finance business, let’s first see how the methods which we’re going to talk about will actually benefit you.
Lead Generation
The first and best benefit of doing digital marketing is the increase in leads which you will notice – especially if you approach the market with an effective strategy, which we’re going to show you further down.
Through a mix of the best digital marketing strategies including SEO, PPC, and social media marketing…you can provide valuable content to your audience, which will encourage them to engage with your business, building a relationship over time. Through professional digital marketing tools, you can also specifically target a range of audiences who are actively in seek of financial services.
After identifying your ideal audience, you can then tailor your marketing strategy to specifically provide for the needs of your target audience, making it much more likely that they’ll engage with your business. Ultimately as a result of applying these tips over a period of time, you’ll receive a greater amount of leads and sales, returning your efforts and investments.
Increase Brand Awareness
Another greatly noticed benefit of doing digital marketing is the massive opportunity for spreading awareness of your brand, making it much more likely for potential customers to interact with you.
By establishing a unified online presence, you can embed the identity and purpose of your brand in the mind of your audience, which is close to unlimited in the digital world. Consistently showcasing your brand identity to customers over a period of time will gradually build trust and familiarity, which are well-known as triggers that increase the likelihood of receiving more leads and sales. Especially in the financial sector, building trust and credibility in the online world is something that will benefit you greatly, skyrocketing your leads and sales.
Digital marketing also enables you to engage in real-time conversations with your audience, responding to queries and concerns promptly, further enhancing your brand’s perceived reliability and accessibility. As a result, increased brand awareness not only attracts more potential clients but also fosters a sense of trust and familiarity, making it more likely that individuals will choose your financial services.
Build Trust With Your Customers
As mentioned previously, if your aim is to build a loyal customer base who will ongoingly engage with your services, then trust is the number one element needed. Everything in the digital world is based purely on trust. You trust applications to give you a return for the money which you paid, and if they don’t….then what?
The point is, if your customers trust your services and the quality of your work the likelihood of them working with you is much higher. Keep in mind that if you can establish a very good relationship with customers they can become ongoing lifetime customers, giving you a secured source of income.
Your Digital Marketing Consultant In Australia
Congratulations on reaching the end of the first section of today’s article. Now that you know some more about the benefits of digital marketing, it’s time to dive a little deeper and explore specific digital marketing strategies that can help a business in the financial sector grow.
If you want to learn more about digital marketing and how it can be applied to your business, Enhance Marketing is the place for you. Aside from our digital marketing services in Australia and around the world, we also offer in depth educational content available on our website and YouTube channel, designed specifically to help you grow your business effectively.
How To Work Like A Digital Marketing Expert In The Financial Industry
There are 4 key methods which when combined together in balance can help you create the ultimate digital marketing strategy:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Social Media Marketing
- Email Marketing
Keep on reading to find out more about the pros and cons of each method, and how you can leverage it to grow your business.
Search Engine Optimization (SEO)
Search engine optimization or more commonly referred to as SEO is the backbone of any successful digital marketing strategy, especially for businesses in the finance sector. So, what actually is SEO? Good question.
The main goal of any SEO strategy is the exact same: achieving high rankings on search results. Think of it like this. If you have a physical shop, it’s more likely for people to see your shop if you’re located in the middle of a busy street, right? That’s exactly what the goal of SEO is. The main goal with SEO is to change the “location” of your online “shop”; taking it from a quiet spot (lower rankings) to where most of the traffic is – the top of the search page.
Whilst this strategy sounds great, it’s very important to start with the right expectations. SEO is definitely not a get-rich overnight scheme, and if that’s what you’re after, then SEO is definitely not for you. The key to succeeding with SEO is patience and consistency. It usually takes around 2-3 months for SEO efforts to start yielding up. As your SEO strengthens and your results compound, you will achieve higher rankings which will be unshakeable in the digital space, bringing you a great deal of customers.
Before you move on: Enhance marketing is here as your number #1 SEO company in Australia. We take on your SEO needs with a data-driven, tested, and secure approach which is guaranteed to maximize the efficiency of your investment and bring you the best results. Contact us to see we can help your business grow now!
Pay-Per-Click Advertising (PPC)
PPC or Pay-per-click advertising is another one of the top marketing strategies especially picked out for businesses in the finance sector. Since we did just talk about SEO, it’s important to warn you that PPC is a much different method, opposing many of the characteristics of SEO.
Unlike SEO which is a long term growth strategy, PPC is much closer to the get rich overnight scheme. Well not quiet…let us explain. This is how PPC advertising works: Instead of organically ranking your website on search engines, you pay them to place your website at the top of search results. You don’t directly pay anything to search engines, however you pay a certain price (called the CPC, or cost per click) for each click on your ad.
Since this approach is a much faster way to get ranked at the top of search results, it’s probably much faster in bringing you customers too; however not for a low price. As competition in a market rises, so does the cost of the PPC.
Keep in mind that you need a fair amount of investment to successfully take your PPC campaign off the ground, funding for a long enough period of time to adjust and optimize the campaign for maximum efficiency. Especially in the finance sector which is quite competitive, this may be an issue if you don’t have much of a budget to begin with.
Social Media Marketing
Social media, the hot topic of the 21st century, and most probably the coming future. If you’re like 99% of other people, then you yourself are probably a user of social media platforms too. As the digital world grows so does the potential to success on social media. Since social media is where most people spend over 90% of their time, it’s extremely easy for you to leverage this and create a secondary source of income for your business, whilst also building your social presence and community with your audience.
We have customized a special social media marketing strategy for finance-related businesses, with the main goals of educating the audience, building trust and authority, and increasing leads and sales. Contact us to receive an even further customized social media marketing strategy for your business.
Email Marketing
Email marketing is one of the most effective yet most underestimated digital marketing strategies. Only a true digital marketing expert knows the hidden power of effective email marketing, which we’re going to reveal to you now.
You see, email platforms are the perfect place to strengthen and build your relationships with your audience. Since there is no algorithm on email platforms, it’s a free space for you to directly and personally communicate with customers, securing their return and loyalty to your services.
For a business in the finance sector, you can leverage email marketing to educate your audience more about the finance world, directing your content towards the benefits of your services for clients.
Before starting to take further actions on email marketing we suggest that you learn more about how you can use videos in email marketing for ultimate success, available in our new blog, and take your strategy to the next level!
Partner And Win With The #1 Digital Marketing Expert
Knowing the benefits of digital marketing in the finance sector, if you desire success it’s now crucial to follow the next step, which is taking immediate action.
As a digital marketing expert and digital marketing consultant in Australia and around the world, Enhance Marketing can guarantee you a successful and effective digital marketing strategy, customized down to the needle for fitting your business.
Contact us today to get in touch and start our journey with a complementary analysis of your business, along with a 100% free proposal. Hoping to hear from you soon!
