7 Reasons Why Your Ecommerce Website Needs SEO Services
Whether you’ve had an ecommerce website for a while or have just started up, your main goal is most likely to increase the number of customers and sales. Similar to any other business on the web, the higher your traffic, the more likely that you will also achieve a higher number of sales.
This is where Ecommerce SEO services comes into play. Whilst other strategies like paid advertising are great too, as a professional SEO agency in Australia we can tell you right here that SEO or search engine optimization as you might know it is one of the best ways to grow your ecommerce website organically with minimal costs.
In a market where most sellers aren’t doing much to improve their sales, adopting an effective SEO strategy will not only help you bring down costs and achieve long term growth, but will also compound over time to grow your ecommerce website larger than ever.
Today we’ll be looking at different reasons why your ecommerce website needs our search engine optimization services in Australia. But before we begin, let’s first have a simplified run-through of what SEO is and what it does.
What is SEO?
Search engine optimization; or more commonly referred to as SEO is the backbone of any and every effective digital marketing strategy.
The concept of SEO is designed to help you organically (organic means without paying to rank like you do with paid advertising) achieve better search rankings, which basically just means moving higher in the search results of a search related to your product.
The aim of any type of search engine optimization is to sell, but when looking at Ecommerce SEO services specifically there are a few more details to consider. Ecommerce SEO is focused on bringing in more leads who a percentage of will buy your product; however, as well as this another aim of doing SEO for Ecommerce is to increase website traffic and clicks, which in itself is a good thing for SEO and your websites authority.
The advantage point of ecommerce SEO is the fact that you will most definitely be hitting two birds with one stone.
Is SEO Necessary For Growth?
From what we’ve seen in the may years of providing search engine optimization services in Australia, the simple answer to that question would be yes.
Obviously, a business would survive without doing SEO, but not for very long, or very well that is. SEO is commonly perceived as something highly technical, making it quite intimidating for business owners, especially those working alone.
Here’s a bit of the facts and figures. 95% of users don’t proceed past the first page on google. And 80% of those users only scroll past the top 3 links on the page. This clearly indicates the importance of a high ranking on search results. Whilst ranking can be achieved through paid advertising, SEO is a much more effective strategy.
Yes, it takes time, but in the long run it’s a much more effective solution that paid advertising. For the starting stages whilst your SEO is not great, it’s a good idea to keep doing paid advertising alongside, until your SEO picks up and takes the lead.
Why Does Your Ecommerce Website Need SEO?
Now that the concept of SEO and ecommerce SEO is a little bit clearer, it’s time to talk about how applying ecommerce SEO can benefit your website, and most important of all increase your sales.
Here are the seven reasons why your ecommerce website needs search engine optimization.
Organic Growth
Organic traffic I the term used to refer to the website visitors you get unpaid marketing, a perfect example of which is SEO. Whilst there are obviously some initial and ongoing costs for doing SEO, these costs don’t count as paying for advertisement in the sense that ad spend on paid advertising does.
Basically, organic growth is focused on achieving high rankings on search results without directly paying for it. And by far in the history of digital marketing, the most effective and proven strategy for organic growth is search engine optimization.
More so, our ecommerce search engine optimization services in Australia are designed to specifically boost the ranking of your product pages, which will be optimized to hook the viewer, securing a sale on the spot.
Authority On The Web
A better reputation equals more trust around your brand, and certainly more sales because of that. Having a high level of trust and authority in your space will also open to door to a wider audience, and all the other elements needed for optimal online growth.
As your website starts to become more recognized as a reliable source of information, you’ll naturally attract a larger number of visitors, a number of whom will become returning audience. This expanded audience can, in turn, help you foster brand loyalty and engagement, which are essential for sustained success in the competitive world of e-commerce. With increased authority and trust through SEO efforts you can grow your customer base and sustain your online business.
Increased Visibility
As mentioned in the last point, for more customers and sales, you need good, if not the best search engine rankings for any search related to your product. And the best way to do this is through covering both the on-page and off-page aspects of SEO.
On-page SEO is all about enhancing the user’s experience on your website, branching off into the workability of your website as well as design elements which contribute to the user experience too. The aim of on-page SEO is for ecommerce websites could to optimize each of your product pages, with the use of relevant keywords which will help you achieve increased visibility.
Looking at the off-page side of SEO, this is where things get more technical with a lot more detail, which we leave to the hands of our number #1 specialist SEO agency in Australia. As quite literally in the name. off-page SEO is focused on all the stuff behind the curtain, what users don’t see. Whilst you don’t see off-page SEO, its role is extremely important in improving your rankings and without it certainly no SEO strategy would be possible!
Affordability
Moving on to the one of the most impactful reasons why your ecommerce website needs SEO, the very little cost which you have to make. This is especially great if you’re on a tight marketing budget, or simply are looking for a more cost effective way to bring in customers.
It’s important to know that SEO is not completely free of cost. Like any other marketing strategy, there are some costs involved. For SEO these costs typically include:
- Cost of hiring an agency
- Cost of software’s which allow you to do SEO effectively
- Ongoing costs of website optimization
- Cost of collaboration with authorable websites (occasional)
With consideration of all these costs, SEO still tends to be one of the most cost effective marketing strategies, especially when compared to strategies like paid advertising.
The only downside to this affordability of SEO may be the fact that you still do pay, just not in money. Since SEO is a long term game, you’re basically still paying a price for the growth, just this time you’re paying in terms of time and not money.
With this being said, SEO can be done effectively to even optimize the amount of time taken. In fact, our search engine optimization services in Australia are focused on maximizing efficiency and bringing the largest return on both your money and the time which you’ve spent.
Long Term Growth
As mentioned above, SEO is a great long term strategy. Whilst you may experience a bit of disappointment at the beginning, once your SEO strategy grow better and better, the results will compound to amaze you.
Most business owners never witness the success of SEO, simply because they do not have any patience. If you take a patient and long-term approach to SEO, the day will come where all your efforts will bring extravagant growth to your business.
High Return On Investment (ROI)
Tying in everything which we’ve discussed today, we come to our last and 7th reason why SEO is absolutely crucial for your business: The incredible return on investment which you will receive, especially when looking from a long term scope.
As a disclaimer, long term here is not referring to years or decades. Whilst there’s no set rule for how long SEO takes to reach its peak, it usually takes SEO campaigns 2-3 months to start bringing in results, gradually compounding over time.
Taking Action: The First Step To SEO Success
Now you know a range of reasons why SEO can benefit an ecommerce shop. But all that you’ve learnt today would be completely worthless if you don’t take any action; and that’s where we can help.
Our SEO agency in Australia has over 20+ years of experience in the world of marketing, with our strategies growing day by day to help businesses achieve one thing and one thing only: effective marketing.
We take a result driven approach to our search engine optimization services in Australia, striving for growth through pure attention to detail. If you’re serious about making SEO work in action for your ecommerce website, have a look at our SEO services, or even better yet, contact us now to get started with a free proposal straight away!
