How Videos Can Be Used In Email Marketing For More Engagement
If you’re like most other people, then you probably don’t open 90% of your email inbox either. Especially sales messages which sound quite desperate, and for some reason all sound the same.
But have you ever wondered what email marketing service you can adopt to catch the eye of your audience, in between hundreds of other emails floating around in their inbox. Good news, because we’ve found the exact tool for taking your email marketing to the next level; which we like to call effective email marketing.
The effective email marketing strategy is focused on capturing the eye and heart of your audience through engaging and valuable content, in video format.
Further down in this article we’re going to talk about a number of different things which you need to know:
- The benefits of doing email marketing as a whole for your business
- Why you should specifically use videos in email marketing
- Benefits of using videos in emails
- How to effectively use videos in email marketing
Each of the topics mentioned above are comprehensively summarised into a few paragraphs which will provide you with the knowledge you need for achieving email marketing success with our strategy.
Before we begin it’s important to note to you that Enhance Marketing offers the best strategies for email marketing in Australia, all of which are included in our email marketing service solutions, customized for businesses just like yours.
How Can Email Marketing Benefit Your Business
Before specifically zooming into the use of videos in emails, let’s first see why email marketing as a whole is important, and how it can benefit your business.
One of the main reasons why email marketing is amongst the top digital marketing strategies is the easiness of interaction between you and your audience. With no paid advertising program or any algorithm, email platforms are a space with perfect competition – everyone is one level; even if you’re competing with globally famous businesses.
You can use email marketing for a number of different purposes. The first and primary purpose of email marketing should be providing value to your audience. Value could be in the form of education, entertainment, or even just a few industry related tips. You may think how is this going to help you sell more of your product or service? Good question.
More on this later, however very briefly: By providing value free of charge you begin to build trust and credibility with your audience, making it more likely to gain their loyalty, and potential referrals from them down the track.
Aside from providing value, of course you can also use email to notify current and potential customers about offers, occasions, or any other events taking place in your business, keeping everyone up to date and making sure you make the most out of offer periods.
Benefits of Using Videos in Email Marketing
Embedding videos into your email marketing strategy brings you a number of noticeable benefits. Through useful and high quality content you can increase engagement, ultimately directing you towards more leads and sales.
The convenience of watching a video is much more than reading a long email, meaning you have a much higher chance of success with your campaigns through videos. In essence this strategy will grow your email list over time, building you an empire of loyal subscribers.
The result of a growing subscriber list of engaging users will be more leads, more sales, and a much better return on investment on your marketing efforts.
Let’s have a look at four other benefits of using videos in email marketing, before we teach you the secret tips to maximizing effectiveness within this strategy.
Increased Engagement
The first and main benefit of using videos in your emails is the natural increase in engagement which you will notice. Most of your subscribers live the typical life. Busy, tired, and certainly no time to read long emails. Now imagine the time it would take them to read every single email sent to them every day, including yours. Impossible.
They’d prefer something which is shorter and easier to interact with, much like a video. This is where you can leverage the natural attractiveness of video content compared to text, and hook your subscribers to watch a short, entertaining, and useful video each day, with call to action points which will help increase your engagement significantly.
Building Trust with Customers
Something which you may or may not have realized already is that videos feel much more personal than text. Especially if they’re sequenced in a customized way, which is the number one trick to doing video email marketing effectively.
Let’s say a customer buys an item from your online store and you get their email as a part of the checkout process. A sequence of videos following in the coming weeks, personalized to thanking them for their purchase, followed by some educational content is exactly what completes the mission and secures a loyal client.
This concept is the exact same as normal email automation with premade emails, however this time with videos instead of text. This personalized approach not only makes your client feel more valued but will also increase the trust they have for your brand, making it more likely that they return or refer you to someone else.
Skyrocket Leads
Whilst your email videos shouldn’t be primarily designed to sell anything, it’s essential to sprinkle indirect hints at the values which your product or service can provide. Doing this over a series of videos will gradually build up and encourage many customers to inquire about your product or service. It’s also important to add a call to action at the end of each video or email, to increase the chance of new leads.
Increase Brand Awareness
Referring back to the last point, your videos should be designed in a way which builds your brand identity in your subscriber’s mind, through showcasing your logo, colours, tagline…ect. Its also important to talk about brand values indirectly though using them as topics for videos, reinforcing them later with referral to your own brand.
As you gradually increase brand awareness, the higher level of trust will also increase the likeliness of more leads and sales, and of course growth through referrals and word of mouth.
How to Effectively Use Videos in Emails
Using videos in your email marketing strategy is great, but effectively using them is even better. How you may ask? There are three key points which we’re going to discuss:
- The quality of your content
- How to hook the viewer
- How to turn email subscribers into loyal customers
At Enhance marketing we also adopt these techniques to provide top notch email marketing in Australia and rest of the word. See a preview of what our email marketing service can do for your business here.
Hook the Viewer with Your Subject Line
The first thing your viewer sees before even seeing your video is the subject line of your email; which will determine whether it gets opened, ignored, or even deleted! This is why it’s absolutely crucial to have a subject line which straight away hooks the viewer and almost forces them to open your email.
Avoid generic lines used by everyone else and think outside the box. Since there’s a difference for every niche, a good strategy is to subscribe to email lists from multiple businesses in your niche, analysing their subject lines to help you create the winning hooks.
Provide Valuable Content
The key point to succeeding with this strategy is making sure that your videos add value to the viewer. We’ve already discussed this further above, however let’s look at it with a little more depth.
If you use a video in your email for the first time, there’s a high chance that your subscribers will open it, especially since its something new and different from your side. However, if your video is useless to them and gives them no benefit, there’s minimal chance that they’re going to open your emails in the future.
It’s important to think about success as more than a one off event, ultimately aiming to have customers wait desperately for new emails. That’s how valuable and good your video content should be; good enough to have subscribers wait for the next piece. By the way, the application of this works in every niche, all you need is a little creativity.
Indirectly Build a Relationship
Also mentioned earlier, it’s important to indirectly promote your products and services through your videos, and also build your brand awareness at the same time.
Showcase your businesses theme and core values in your videos, relating them to how it can benefit customers. The art to master here is creating the perfect balance between providing value, creating loyalty, and setting up opportunities for leads and sales.
How Our Effective Email Marketing Service Can Help You
Today you’ve learnt a lot about how email marketing can help your business, especially when combined with engaging and quality video content.
Now that you have the knowledge, the next step to creating success is acting and applying it to your business. This is where Enhance Marketing can help you out.
Our strategy is directly based on years of knowledge and experience, in order to help you leverage strategies which will help you exponentially grow your business.
Contact us now to elevate not only your email marketing, but also every other aspect which will help grow your business and return your efforts.
