Top 10 benefits of social media marketing in 2023
There are over 4.5 billion active social media users around the world. 4.5 billion.
Social media is where the majority of the population of the digital world spend their time every day, scrolling for hours through a sea of content, never getting enough of course. So how can you leverage this to your benefit as a business owner? Or better, what benefits can your business receive from social media marketing in 2023 and beyond?
Those are great questions, which is why we’ve created a list of the top 10 benefits of social media marketing for your business. Regardless of the size of your business or which industry you are in, these benefits apply to anyone and everyone who takes a consistent approach towards the social media game.
1. Improving/Building Brand Awareness
As your social media presence grows, so does your brand awareness. So, what actually is brand awareness? In simple terms, as literally said in the technical term, “brand awareness” is the level of recognition and familiarity your audience has with your brand, including factors like your name, logo, theme colours, and the overall identity of your business.
And if done with the right approach, you can exponentially grow your brand awareness as a benefit of marketing on social media platforms. As your audience gets more familiar with your brand, they begin to trust you more; ultimately in hope of leading to a sale of your product or service.
2. Increasing Your Sources Of Income
For most businesses, the main place where their product or services are sold is their website. This will probably be true in your case too.
Social media marketing offers something quite valuable, a potential second or alternative source of income. With the implementation of an effective digital marketing strategy on social media platforms you can begin to sell through your social media channels, just like you do through your website.
In order to do this in the most effective way possible, there are a few things to consider first. A personalized approach to your social media marketing strategy is what will help you really establish a relationship with your customers, building credibility and trust, which will be the underlying foundation of the rest of your strategy.
As well as this, it’s important to also mention the impact that consistency has. Having a good strategy is good, but even the best of strategies are useless if not implemented consistently. Consistency doesn’t necessarily mean posting twice a day every day, even on weekends. It can be as little as 3-4 posts per week; however, the most important bit is creating 3-4 pieces of quality content and sticking to that routine every week.
With a consistent and personalized approach, you will begin to see growth on your social media platforms and can begin advertising your product or service to your following.
3. Increased Connection With Customers
Continuing on from the last point, lets look more into how increasing your personal connection with customers can benefit your brand.
Customizing your social media marketing strategy to create a more personalized relationship with your audience can benefit your business in a number of ways. As we mentioned before, a more personalized approach is the best way to foster a sense of trust and loyalty.
When looking at the psychological aspect of marketing, building an emotional connection with your brand increases the likelihood of customers trusting your product or service, and therefore purchasing it.
Another benefit of getting to know your customers a little more is the amount of insight you get on their preferences, habits, and other factors which you can later use to tailor your marketing strategy; for maximum efficiency and the best results.
In conclusion, having a personal touch with your social media audience not only helps you achieve more sales straight away, but also helps you analyse and customize your strategy to give your customers the best experience, encouraging them to become loyal and share the word of mouth.
4. Measurable Results
Social media is very similar to other marketing methods when it comes to measurability of results, and even better than other strategies in some cases.
Most popular social media platforms including Instagram and Facebook have built in insight tools which help you track the performance of your account and each post, seeing where you went well and where you could make some improvements. The graphs and charts used in each insight tool on different platforms make it easy for you to analyse performance over different periods of time; really getting down to the needle and optimizing your strategy.
Whilst analysing your own performance, you can also keep an eye out to see what the competition is doing, implementing their success into your won strategy, and of course avoiding actions which have failed them.
5. Increased Traffic To Your Website: Better SEO
SEO or search engine optimization is basically a series of processes all of which aim to help you rank better on search engines, such as Google. For example, a business with good SEO would be ranking in the first few spots or at least first page of a google search related to their product and service; which makes it more likely for them to win the competition and attract customers (due to the visibility they have).
One benefit of social marketing that not many people notice is the indirect effect it has on your search engine optimization for your website.
By growing your social media accounts, you can redirect customers from your page to your website, increasing website clicks dramatically, and therefore having a positive impact on your SEO. With better SEO, your website will begin to rank higher on search results, bringing you more leads, sales, and success.
6. Enhanced Customer Loyalty
Looking back to what we’ve already highlighted a few times previously, the customer relation and trust which you can build through social media marketing is something that many businesses underestimate, losing them hundreds if not thousands of opportunities.
There is an extremely important point to consider here however. To ensure that you build a solid relationship with your social media following, you need to establish a sense of trust, unity, and familiarity. This is where most businesses go wrong. Taking a corporate and advertising approach is good for selling on the spot, however most of the time this approach doesn’t succeed.
This is where you need to have a personal approach to your audience, person to person. They need to feel that you are another user of social media, providing entertainment and learning for them, not just a business trying to sell a product of service. This is the very thin line between a successful social media marketing strategy and a complete waste of time and resources.
7. Content Promotion
Expanding on the last point, you can leverage the power of good content to attract your customers, rather than having a pushy advertising tone.
In the modern internet, there are billions of sources of free content, education and entertainment available at the fingertips of each user, so using the old marketing method won’t have much of an impact and will only blend you further into a sea of competition.
The algorithm appreciates content which provides value to users, evident through their engagement with your posts and account. Through content such as videos, articles, posts, and other content types you can provide value to users, and benefit from it in return.
8. Building Authority In Your Industry
Gaining trust and authority in the social media world is an extremely powerful tool. As you build more trust and credibility, your word will be trusted much more, meaning that customers will also trust in the product or service which you are selling to be something of value and benefit to them.
9. Partnering With Influencers For More Growth
To further Enhance your growth on social media, one of the best benefits and strategies is to leverage the power of influencers and influencer marketing.
Social media influencers have high authority as well as a large following, which makes them the perfect tool for marketing your product or service, potentially collaborating through your social media platforms.
Whilst this strategy requires a decent budget to pay the influencers, it is a highly effective and quick method for increasing sales through social media.
10. Targeted Advertising
Finally, the last of the top 10 benefits of marketing your business on social media is the opportunity to do highly targeted advertising, making the best use of your money.
Targeted advertising means narrowing your marketing strategy from everyone down to just those who are the target audience or target customers of your product or service.
Let’s say you sell men’s gym clothing. Instead of just advertising your gym-wear to everyone on social media, with targeted advertising you can add characteristics and specifications of the people who are likely to buy your product.
In this case you’d target your strategy and campaigns down to males between the age of … and …, living in …. (the location which you are targeting to sell to).
With pure attention to detail targeted advertising can bring you unreal success in an unreal amount of time.
Your #1 Social Media Marketing Agency in Australia
We hope you have found the top 10 benefits of social media marketing useful, however these benefits will not come into pay unless you act; and that’s what we’re here to help with.
Enhance marketing is here as your expert social media marketing agency in Australia with 20+ years of experience in marketing; implementing the factors you learnt about today alongside hundreds of other strategies to help businesses achieve effective marketing with minimum expenses.
Contact us now to start or enhance your social media presence with our exclusive social media marketing services, tailored uniquely to your business.