In today’s world, whilst traditional marketing methods are still well in place, digital marketing is the most efficient, effective, and strategic form of marketing. Today we are here to tell you why your business, and arguably every other business needs an effective digital marketing strategy.
An effective digital marketing strategy is focused on leveraging the facilities of the digital world (with the help of a digital marketing agency) to increase visibility, build your online presence, and therefore attract a larger number of leads, later turning them into loyal clients.
Anyone can do digital marketing, but not everyone can do effective digital marketing with a winning strategy. If you want to learn how you can develop a digital marketing strategy and grow your business beyond the limits of the physical world, then keep reading because this article is for you.
What is Digital Marketing?
In simple terms, digital marketing is basically using any online platform or space to market and sell your product and/or service.
Common types of digital marketing in todays digital world include SEO, PPC, Social media marketing, content marketing, and email marketing – all of which will be explored in depth in the next section of this article.
In a world of extreme competition between businesses, digital marketing is an opportunity to present your point of difference and why clients should choose you. Enhance marketing is here as your digital marketing agency in Australia with over 20 years of experience in both traditional and digital marketing, ready to help you enhance your business. Contact us now!
Types of Digital Marketing
Before we talk about why your business needs an effective digital marketing strategy, let’s first explore the different types of digital marketing, as we previously mentioned. The list is never ending, however the selection we have made below is a range of the best digital marketing strategies in 2023 and beyond.
SEO Marketing
SEO, or search engine optimization is by far one of the best forms of digital marketing, due to a few different reasons.
The main reason for SEO’s popularity is due to the fact that it’s very cost effective in comparison to other forms of marketing. Despite this being said, there are still some initial and ongoing costs for SEO. Another positive point of SEO is the compounding growth which takes place.
As you do SEO for a longer period of time, the results begin to compound, achieving you high results on search results, ultimately aiming to rank your number one on searches related to your product/service.
PPC Marketing
If you like getting results fast, then PPC marketing is perfect for you. PPC or pay-per-click advertising will put your advertisement in front of customers, charging you for each time they click on it. Pay-per-click is commonly done on platforms such as Facebook ads, Google ads, and Twitter ads, as well as other platforms which provide opportunities for businesses to do PPC advertising.
In comparison to SEO, PPC does take a lot of less time, especially since in platforms such as Google Ads businesses have the choice to bid for top spots on search results. However, with this being said, PPC is amongst the more expensive types of digital marketing, requiring a minimum budget for your ad spend.
Social Media Marketing
One of the key components of any winning digital marketing strategy is a successful social media presence. Social media is not just important for presenting your business to customers. Social media is the place where you can really connect with your customers and build a community, earning you authority in your industry.
Why is social authority good? The authority and credibility which you have within your community is used as a form of trust to help you attract more customers, growing both your social community and your business at the same time.
Common social media platforms used in a successful digital marketing strategy include Instagram, Facebook, Tiktok, YouTube, Twitter, and LinkedIn.
A lot of the time social media marketing and pay-per-click advertising go hand in hand, with social media platforms such as Facebook and Instagram giving you the option to boost and promote posts and increase their reach to a wider audience.
Content Marketing
Similar to SEO, content marketing is a long-term growth strategy which requires a larger amount of time, however with less costs than other forms of digital marketing.
The aim of content marketing is to provide information and value to your audience, building a trusting relationship with them which you will later leverage to promote your product or service.
Creating engaging and truly valuable content which is useful for your audience never fails to impress, which is what makes content marketing amongst the most secure and successful digital marketing strategies.
Email Marketing
Finally, a marketing strategy that is quite heavily underestimated is email marketing. The greatest benefit of email marketing is the fact that the email platform is free of any algorithm, simply allowing you to get your message to your subscribers without much hassle.
Similar to content marketing, you can use email marketing to provide value and daily learning for your audience, slowly nurturing a trusting relationship. Alongside this you can also use email marketing to notify your customers about discounts, offers, special occasions, or any other events taking place in your business, making sure all your current and potential customers are notified of what’s going on.
Why Having A Digital Marketing Strategy Is Crucial For Businesses
Now it’s time to get down to the question you’ve been burning to know the answer to. Why does your business need a digital marketing strategy? Or more simply, why does your business need digital marketing at all?
Great questions to be asking. Let’s answer them. Here are different reasons why your business should do digital marketing, and more specifically have an effective digital marketing strategy.
Targeted Audience Reach
In today’s world, there are over 5 billion online users of the internet, giving you quite the large pond to fish from. This makes it almost impossible for you to not be able to find people interested in what you sell, right?
Here is the tricky part: Advertising to the right people. This may seem daunting at first, however with a statistical driven approach (which we will talk about further down) you can adapt your digital marketing strategy and campaigns to target the exact audience for your product or service.
Cost-Effective
When comparing digital marketing to traditional marketing methods, it’s much more affordable, and has a much greater return when compounded over a period of time. On top of this, using an effective digital marketing strategy will only help you bring costs further down, only spending money to target and advertise to the audience suitable for you.
Measurable ROI (Return on Investment)
An effective digital marketing strategy gives you the ability to track your results as closely as day by day, making sure you can optimize your campaigns and processes for a maximum return on the money which you are spending.
On average, the ratio of return on investment of digital marketing is around 5:1 and higher, basically meaning that you get a return of $5 for every $1 that you spend; or in percentage terms you get a return of at least 500%!
Building Brand Awareness Online
With consistent digital marketing; especially when you manage to build an online presence on social media platforms, you’ll increase the awareness of what product or service you sell, helping your brand become more recognized and therefore more trusted – ultimately leading to more sales at the end of the month!
Data-Driven Decision Making
Since digital marketing results are much easier to track and improve than traditional marketing methods, every next step you take for your digital marketing strategy can be based on real data and evidence.
You can use each campaign as a learning point to analyse where you did well and where you went wrong, creating a non-stop cycle of improvement for your digital marketing strategy.
Mobile Marketing: Reaching Customers on the Go
Statistics show that 80% of users view websites on mobile. This means that most of your customers are definitely going to be looking at you through a mobile screen.
And this is exactly why an effective digital marketing strategy consists of a full responsive design which is suitable for desktop, tablet, and mobile users (especially mobile users!).
The Next Step: Grow Your Business With Digital Marketing
Now that you understand what digital marketing is, what the different types of digital marketing are, and how they can benefit your business, it’s time to put everything into action.
Enhance Marketing is here as your number one digital marketing company in Australia, with over 20 years of both local and international experience in the traditional and digital marketing worlds.
The mission at the Enhance Digital Marketing Agency is simple: Help you leverage the digital world to market your products and services, bringing growth and success to your business.
Enhance Marketing offers a range of digital marketing services including:
- Website Development
- SEO Services
- Social Media Marketing
- E-commerce Services
- Paid Advertising (PPC)
- Email Marketing
- Customized Small Business Digital Solutions
We recommend that if you want to grow your business immediately, you contact us now and get started with a free proposal and analysis on behalf of the Enhance Marketing team!